Workforce dsm-firmenich is ready to go through but some other rebranding – consistent with studies from the Netherlands, PostNL is ready to enroll in as some other name sponsor within the new 12 months.
PostNL, the Netherland’s biggest postal and parcel supply corporate, must be officially introduced later in November as a significant sponsor thru 2026, consistent with Wielerflits. The brand new tandem of company sponsors would make stronger the boys’s and girls’s WorldTour programmes in addition to the U23 workforce.
Previous in 2023, Workforce DSM changed into Workforce dsm-firmenich for each the boys’s and girls’s squads following the merger and release of dsm-firmenich. The boys’s WorldTeam debuted their new jerseys on the Excursion de France, whilst the ladies’s workforce carried the brand new have a look at the Giro Donne.
Main points of the brand new workforce title and branding weren’t to be had at this early date, however Dutch information retailers speculated that orange can be included into the brand new search for the groups, as it’s certainly one of PostNL’s company colors. This previous season the transition from Workforce DSM to Workforce dsm-firmenich retained predominantly black and blue jersey with a particular two-striped design.
PostNL has been concerned with sports activities sponsorships up to now, just lately with mountain cycling groups and as a spouse with Marathon Amsterdam. Wielerflits famous that PostNL has been looking for a significant sports activities sponsorship.
It now turns out obvious {that a} high-profile biking partnership have compatibility the corporate’s targets associated with ‘motion and sustainability’. It additionally provides the supply corporate, which has noticed its parcel and e-commerce industry develop across the world, broader visibility with the WorldTour groups competing at Grand Excursions and massive occasions well past the borders of the Netherlands and neighboring Belgium.
For 2024, Workforce dsm-firmenich added Dutch sprinter Fabio Jakobsen to its males’s roster in a three-year deal. French riders Romain Bardet and Warren Barguil proceed because the GC leaders, with a flock of younger, up-and-coming riders gaining Grand Excursion revel in this previous season, together with Matthew Dinham, Oscar Onley and Kevin Vermaerke.
Pfeiffer Georgi and Charlotte Kool will proceed to guide the ladies’s WorldTour squad, Kool main the way in which in 2023 with 13 of the workforce’s 18 wins in a step forward season. The workforce just lately added a trio of riders to make stronger their most sensible sprinters, Italian Rachele Barbieri and British U23 riders Josie Nelson and Abi Smith.