A brand new glance is coming to the Mississauga Race Weekend in 2024. After new possession dropped the marathon remaining yr to cater to the extra fashionable half-marathon distance, the marathon is formally again, with a brand new identify sponsor. On Wednesday, the race introduced its newest partnership, with Beneva, securing the insurance coverage corporate because the identify sponsor for the marathon for the following 4 years.
Beneva is about to convey again the famend marathon, developing a brand new and thrilling choice for runners in Ontario’s spring street race season. Complementing the marathon, the development can even stay the 5K, 10K, and 21.1K distances.
This collaboration extends Beneva’s spectacular sponsorship portfolio, which already contains the Quebec Town and Montreal marathons. Runners can sit up for the inaugural Beneva Mississauga Marathon on April 28, 2024.
In a press unencumber, Beneva CEO Jean-François Chalifoux expressed the corporate’s pleasure in supporting the Mississauga Marathon. “Being a spouse of this tournament will allow us to percentage our mutual values with the neighborhood and building up the succeed in of our emblem around the nation. Working has many well being advantages, each bodily and mental, and will enchantment to just about someone. Our purpose is to lend a hand create a pleasant carrying tournament for households, runners and supporters alike.”
The collaboration with Beneva marks a brand new bankruptcy for the Mississauga Marathon. Race director Brad Melville shared his pleasure concerning the partnership and the make stronger from the Town of Mississauga. “We felt we had to shelve the whole marathon distance in 2023 till we had an appropriate path showed with good enough Town and sponsor make stronger,” stated Melville. “We’ve got labored with town officers to create a quick, scenic, and downhill path that may now function a Boston Qualifier.”
In 2023, greater than 3,000 runners participated within the 3 distances.
Beneva will glance to construct at the good fortune of the Mississauga Marathon over the last 20 years as they plan for the following 4 years.
For the ones keen so as to add a spring marathon or race to their 2024 calendar, you’ll be able to sign up for the Mississauga Marathon at mississaugamarathon.com.