After his good fortune as Founder & CEO at Foundation, a emblem incubator with ecommerce manufacturers, Lander became his consideration to making a disruptive product within the dental care marketplace.
“I spotted the toothbrush trade hadn’t been disrupted in a very long time, and I used to be hooked,” mentioned the Miami-based Lander, who leads the vertically built-in advertising and marketing and product construction company with a focal point on dental innovation. “It felt like an outdated, dusty trade, and I noticed an enormous alternative.”
The U.S. dental marketplace, valued at US$10 billion, offered Lander with each alternative and demanding situations. “A patent seek printed a graveyard of deserted patents, which used to be daunting,” he mentioned. “However I noticed a trail ahead to create one thing significant.”
On Sep. 18, AutoBrush is formally the primary U-shaped toothbrush to earn the American Dental Affiliation (ADA) Seal of Acceptance. The comb, designed for each adults and kids, retails for $99 and is to be had on AutoBrush.com and Amazon.
Whilst U-shaped toothbrushes have confronted skepticism previously—a 2020 find out about wondered their efficacy in taking out plaque—Lander persevered. It took his staff 3 years to procure the ADA Seal. “You’ll’t simply observe and get it. The method comes to rigorous protection and efficacy trying out thru two impartial scientific trials,” he defined.
“It’s no longer one thing that may merely be carried out for,” he mentioned.
Two impartial scientific research carried out at separate websites are a compulsory requirement to get the ADA.
“I in my view visited each places. Each and every find out about used to be run by way of a distinct staff with a distinct setup. So, sure, our claims are according to those trials,” he added
Confirmed Efficacy: As much as 82% Higher Plaque Elimination
In step with those two scientific research, AutoBrush guarantees as much as 82% higher plaque removing in hard-to-reach spaces in comparison to handbook toothbrushes. It additionally reduces gingivitis by way of as much as 45% extra successfully and gives 5.1 instances higher total cleansing than handbook brushing.
“We carried out a 3rd find out about particularly for kids,” Lander mentioned. “Our amusing designs, like lion faces and interactive songs, have interaction children and make brushing each amusing and efficient—key for kids with shorter consideration spans.”
A quicker brushing cycle
The AutoBrush comes with a number of perks: it reduces brushing time with its 30-second cycle, options clinically examined nylon bristles, and comprises dental-grade LED generation.
“It’s a whole-mouth toothbrush that brushes all enamel concurrently,” Lander mentioned, relating to the typical advice of brushing every quadrant for 30 seconds, totaling two mins.“There’s additionally an LED whitening mode and an LED gum well being mode constructed proper into the comb,” he added.
More than one modes and sizes for all customers
The comb may be rechargeable and gives more than one modes, together with 3 cleansing modes and a 30-second auto-shutoff timer. To be had in six sizes—from babies to adults—the comb’s versatile design and comfortable bristles are geared toward offering convenience and effectiveness.
“We’re additionally addressing demanding situations for folks with disabilities,” Lander shared. “Listening to tales of the way we’ve made brushing more uncomplicated for people with restricted dexterity or mobility problems is what assists in keeping us going.”
Because the analysis on AutoBrush continues, Lander is dedicated to refining the product as he sees the long term is all about perfecting 360° brushing. “I used to be slightly loopy about this concept, and I stored going. And right here I’m, telling the tale I like,” he mentioned.